Social reading and the creation of customer loyalty clubs or communities to improve communication with our users and reduce costs in marketing and advertising

Author: Romero Nuria  

Publisher: Emerald Group Publishing Ltd

ISSN: 0888-045X

Source: The Bottom Line: Managing Library Finances, Vol.25, Iss.2, 2012-08, pp. : 63-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract