Author： El-Ansary Adel I.
Publisher： Emerald Group Publishing Ltd
ISSN： 0955-534X
Source： European Business Review, Vol.18, Iss.4, 2006-07, pp. : 266-293
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Introduction: appropriation as a marketing strategy
By Heehs Peter
Postcolonial Studies: Culture, Politics, Economy, Vol. 9, Iss. 2, 2006-06 ,pp. :
Access to resources
Recommend
By 雷春
Modern Marketing, Vol. 02, Iss. 02, 2012-05 ,pp. :
Access to resources
The optimal internal marketing strategy in services under open economy
By Wu Wann-Yih Cheng Cheng-Feng
Applied Economics Letters, Vol. 16, Iss. 8, 2009-06 ,pp. :