Positioning a firm's initial market offering: a strategic application of a consumer-oriented model

Author: Darling John R.   Heller Victor L.   Tablada Daniel M.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0955-534X

Source: European Business Review, Vol.21, Iss.6, 2009-10, pp. : 516-530

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract