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Author: Khamees Basheer Ahmad Al-Fayoumi Nedal Al-Thuneibat Ali A.
Publisher: Emerald Group Publishing Ltd
ISSN: 1056-9219
Source: International Journal of Commerce and Management, Vol.20, Iss.1, 2010-01, pp. : 49-63
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Research Note: Marketing Budgeting Practices of Retailers
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