How corporate visual identity supports reputation

Author: Bosch Annette L.M. van den   Jong Menno D.T. de   Elving Wim J.L.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1356-3289

Source: Corporate Communications: An International Journal, Vol.10, Iss.2, 2005-06, pp. : 108-116

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Abstract