Building credibility in international banking and financial markets: A study of how corporate reputations are managed through image advertising

Author： Jørgensen Poul Erik Flyvholm Isaksson Maria

Publisher： Emerald Group Publishing Ltd

ISSN： 1356-3289

Source： Corporate Communications: An International Journal, Vol.13, Iss.4, 2008-10, pp. : 365-379

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