Does communicating corporate parent brand heritage help spin-off stock performance?

Author: Bhat Subodh   Burg Camilla Jane  

Publisher: Emerald Group Publishing Ltd

ISSN: 1356-3289

Source: Corporate Communications: An International Journal, Vol.16, Iss.1, 2011-02, pp. : 27-37

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract