Evaluating media exposure: an application of advertising methods to publicity measurement

Author： Kim Yungwook   Kim Jihye   Park Jungki   Choi Youjin  

Publisher： Emerald Group Publishing Ltd

ISSN： 1356-3289

Source： Corporate Communications: An International Journal, Vol.4, Iss.2, 1999-02, pp. : 98-105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Evaluating media exposure: applying advertising methods to publicity measurement

By Park Yungwook Kim Jihye Kim Jungki   Choi Youjin  

Corporate Communications: An International Journal, Vol. 4, Iss. 3, 1999-03 ,pp. : 136-144

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The credibility of advertising vs publicity for new FMCGs in Turkey

By Çelebi Serra Inci  

Corporate Communications: An International Journal, Vol. 12, Iss. 2, 2007-05 ,pp. : 161-176

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social media, reputation risk and ambient publicity management

By Aula Pekka  

Strategy and Leadership, Vol. 38, Iss. 6, 2010-11 ,pp. : 43-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evaluating application service providers

By Ekanayaka Yamaya   Currie Wendy L   Seltsikas Philip  

Benchmarking: An International Journal, Vol. 10, Iss. 4, 2003-04 ,pp. : 343-354

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Media mix: a pragmatic solution for advertising complexities

By Rehman Varisha   Vaish Anurika  

International Journal of Management Practice, Vol. 4, Iss. 4, 2011-03 ,pp. : 345-359

Inderscience Publishers

Access to resources Recommend Favorite