Author: Gróf Agnes
Publisher: Emerald Group Publishing Ltd
ISSN: 1356-3289
Source: Corporate Communications: An International Journal, Vol.6, Iss.4, 2001-11, pp. : 193-198
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Abstract
Four distinct stages can be recognised in a company's operation. These "stages of development" in the life cycle of a company presage a turnaround situation for that company over the course of time. The quality of communicative interaction in these stages determines the effectiveness of the modus operandi of a company, resulting in its market position within any given stage. The internal and external communication integrates a company in the process of utilising its internal resources to the optimum through the recognition and transfer of values from the environment and by strengthening a company through the integration of the new values into its attitude, either consolidating or changing the corporate culture. The value-creating functions of appropriate corporate communication in each of the stages is discussed.