Author: Branstad Are
Publisher: Emerald Group Publishing Ltd
ISSN: 1460-1060
Source: European Journal of Innovation Management, Vol.13, Iss.3, 2010-01, pp. : 294-312
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Stakeholders and corporate social responsibility
SourceOECD Industry, Services & Trade, Vol. 2011, Iss. 21, 2011-09 ,pp. :
The Corporate Brand: Dealing with Multiple Stakeholders
Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. :
Involving Stakeholders in Developing Corporate Brands: the Communication Dimension
By Gregory Anne
Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. :