Author: Palumbo Fred Herbig Paul
Publisher: Emerald Group Publishing Ltd
ISSN: 1460-1060
Source: European Journal of Innovation Management, Vol.3, Iss.3, 2000-03, pp. : 116-125
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand trust in the context of consumer loyalty
By Delgado-Ballester Elena Munuera-Alemán José Luis
European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. :
Brand loyalty in emerging markets
By Nguyen Tho D. Barrett Nigel J. Miller Kenneth E.
Marketing Intelligence & Planning, Vol. 29, Iss. 3, 2011-05 ,pp. :
Measuring and managing brand loyalty
Journal of Strategic Marketing, Vol. 9, Iss. 2, 2001-06 ,pp. :