Product variety: an auto industry analysis and a benchmarking study

Author： Scavarda Luiz Felipe   Schaffer Jens   Scavarda Annibal José   Reis Augusto da Cunha   Schleich Heinrich  

Publisher： Emerald Group Publishing Ltd

ISSN： 1463-5771

Source： Benchmarking: An International Journal, Vol.16, Iss.3, 2009-05, pp. : 387-400

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