The Construction of the Mobile Experience: the Role of Advertising Campaigns in the Appropriation of Mobile Phone Technologies

Author: Aguado Juan Miguel   Martínez Inmaculada J.  

Publisher: Routledge Ltd

ISSN: 1469-3666

Source: Continuum: Journal of Media & Cultural Studies, Vol.21, Iss.2, 2007-06, pp. : 137-148

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Abstract