Publisher： Emerald Group Publishing Ltd
ISSN： 0258-0543
Source： Strategic Direction, Vol.19, Iss.1, 2003-01, pp. : 36-38
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Abstract
While time to market was the most critical measure of performance in product development throughout the 1990s, the recent economic downturn has caused a shift in priorities. Today, lowering product development costs is the key focus. To this end, companies are looking for ways to improve R&D and engineering productivity - that is, the product output per dollar invested in engineering.
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