Getting it right on the inside : The challenge of internal branding

Author：  

Publisher： Emerald Group Publishing Ltd

ISSN： 0258-0543

Source： Strategic Direction, Vol.19, Iss.10, 2003-10, pp. : 10-12

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Investing in Infrastructure: Getting the Conditions Right

By  

Financial Market Trends, Vol. 2011, Iss. 1, 2011-09 ,pp. : 101-107

OECD Publishing

Access to resources Recommend Favorite

Getting the right brand of working practice

By  

Strategic Direction, Vol. 18, Iss. 7, 2002-07 ,pp. : 26-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring the relationship between corporate, internal and employer branding

By Foster Carley   Punjaisri Khanyapuss   Cheng Ranis  

Journal of Product and Brand Management, Vol. 19, Iss. 6, 2010-09 ,pp. : 401-409

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007

By Ashton John K.   Pressey Andrew D.  

Journal of Marketing Management, Vol. 27, Iss. 9-10, 2011-08 ,pp. : 1027-1058

Routledge Ltd

Access to resources Recommend Favorite

From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding

By Shepherd Ifan D. H.  

Journal of Marketing Management, Vol. 21, Iss. 5, 2005-06 ,pp. : 589-606

Routledge Ltd

Access to resources Recommend Favorite