Investigating the counterfeit nightmare: Procter & Gamble and Oki Data count the costs

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.19, Iss.3, 2003-03, pp. : 9-12

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Is couponing an effective promotional strategy? An examination of the Procter & Gamble zero-coupon test

By Slater Jan

Journal of Marketing Communications, Vol. 7, Iss. 1, 2001-03 ,pp. : 3-9

Routledge Ltd

Access to resources Recommend Favorite

Procter & Gamble's innovation success: New research, new products, new markets

Strategic Direction, Vol. 21, Iss. 7, 2005-07 ,pp. : 11-13

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

IBM, Procter & Gamble and Deloitte Touche are putting design at the heart of things: How looks can kill (the competition)

Strategic Direction, Vol. 23, Iss. 1, 2007-01 ,pp. : 5-8

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Analysis of the demand for counterfeit goods

By Norum Pamela S. Cuno Angela

Journal of Fashion Marketing and Management, Vol. 15, Iss. 1, 2011-03 ,pp. : 27-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer complicity with counterfeit products

By Chaudhry Peggy E. Stumpf Stephen A.

Journal of Consumer Marketing, Vol. 28, Iss. 2, 2011-03 ,pp. : 139-151

Emerald Group Publishing Ltd

Access to resources Recommend Favorite