Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.21, Iss.3, 2005-03, pp. : 6-9
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Ericsson?s strategic mistakes: How the Swedish telco can fight back from crisis
Strategic Direction, Vol. 20, Iss. 10, 2004-01 ,pp. :
Sex and the witty: How advertising is helping Volkswagen fight back
Strategic Direction, Vol. 23, Iss. 3, 2007-02 ,pp. :