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Building and managing a successful brand with the three Cs: Consistency, clarity and conformity
Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.23, Iss.1, 2007-01, pp. : 19-22
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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Measuring and managing brand loyalty
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