One million pound investment and 90 percent chance of failure ‐ would you sign off?

ISSN： 0258-0543

Source： Strategic Direction, Vol.23, Iss.2, 2007-01, pp. : 3-5

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The bottom line of executive coaching: Evidence of 700 percent return on investment

Development and Learning in Organizations: An International Journal, Vol. 20, Iss. 6, 2006-11 ,pp. : 32-34

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How IRN-BRU made its first million (YouTube views)

By Adams Phil d'Orazio Francesco

Direct, Data and Digital Marketing Practice, Vol. 14, Iss. 3, 2013-01 ,pp. : 229-237

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Would you believe it? A detailed investigation of believability in comparative price advertising

By Devlin James F. Ennew Christine T. McKechnie Sally Smith Andrew

Journal of Marketing Management, Vol. 29, Iss. 7-8, 2013-05 ,pp. : 793-811

Routledge Ltd

Access to resources Recommend Favorite

Does investment in project management pay off?

By Spalek Seweryn

Industrial Management & Data Systems, Vol. 114, Iss. 5, 2014-06 ,pp. : 832-856

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Successful negotiation is 80 percent preparation: How to get more of what you want by preparing properly

By Rich Clive

Strategic Direction, Vol. 27, Iss. 3, 2011-02 ,pp. : 3-5

Emerald Group Publishing Ltd

Access to resources Recommend Favorite