Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.27, Iss.8, 2011-06, pp. : 5-7
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
How coviewing reduces the effectiveness of TV advertising
Journal of Marketing Communications, Vol. 18, Iss. 5, 2012-12 ,pp. :
Football's Italian job: A dangerous game to play
Strategic Direction, Vol. 29, Iss. 4, 2013-01 ,pp. :