From remoteness to recognition: The role of brand management

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.27, Iss.9, 2011-08, pp. : 10-12

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Rethinking brand management: the role of "brand chartering"

By Macrae Chris Uncles Mark David

Journal of Product and Brand Management, Vol. 6, Iss. 1, 1997-01 ,pp. : 64-77

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Re-thinking brand management: the role of "brand chartering"

By Macrae Chris

Marketing Intelligence & Planning, Vol. 14, Iss. 7, 1996-07 ,pp. : 46-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Asset Management: how businesses can profit from the power of brand

By Davis Scott

Journal of Consumer Marketing, Vol. 19, Iss. 4, 2002-07 ,pp. : 351-358

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From products to solutions: the role of salesperson opportunity recognition

By Bonney F. Leff Williams Brian C.

European Journal of Marketing, Vol. 43, Iss. 7-8, 2009-07 ,pp. : 1032-1052

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Performance consequences of brand equity management: evidence from organizations in the value chain

By Baldauf Artur Cravens Karen S Binder Gudrun

Journal of Product and Brand Management, Vol. 12, Iss. 4, 2003-07 ,pp. : 220-236

Emerald Group Publishing Ltd

Access to resources Recommend Favorite