Evaluating CRM to contribute to TQM improvement - a cross-case comparison

Author: Curry Adrienne   Kkolou Elena  

Publisher: Emerald Group Publishing Ltd

ISSN: 0954-478X

Source: The TQM Magazine, Vol.16, Iss.5, 2004-05, pp. : 314-324

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract