

Author: Brockbank Anne Traves Joanne
Publisher: Emerald Group Publishing Ltd
ISSN: 0964-9425
Source: Women in Management Review, Vol.10, Iss.4, 1995-06, pp. : 4-10
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Abstract
Women in UK retail management are well represented at the recruitment stage and at middle-management level, but in spite of the provision of equal opportunities policies, are not well represented at senior levels (the so-called "glass ceiling" effect). Reports recent research findings about the experience of female managers in the UK retail industry. Researchers sought to explore possible reasons for women's under-representation at senior management levels, including: varying emphasis on commitment; equal opportunities practices; and factors influencing career progression. Questionnaires were distributed to a sample of 34 female managers awaiting promotion to the senior position of store/general manager and data yielded significant results. The majority of female managers in the sample were highly committed and ambitious for promotion; criteria for promotion may not always reflect equal opportunities policies; and results suggest that women are disadvantaged by different career planning, a lack of political awareness and support.
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