Loyalty programmes as a tourism service sales channel: a Spanish multi-sponsor programme case study

Author： Casado José Manuel Ponzoa   Lara Pedro Reinares  

Publisher： Emerald Group Publishing Ltd

ISSN： 1660-5373

Source： Tourism Review, Vol.65, Iss.3, 2010-09, pp. : 35-45

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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