"The Coke side of life" ‐ an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola

Author: Freeman Olivia  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.10, Iss.4, 2009-11, pp. : 314-328

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract