How can food become fun? Exploring and testing possibilities …

Author: Ville Valerie-Inès de la   Brougère Gilles   Boireau Nathalie  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.11, Iss.2, 2010-01, pp. : 117-130

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Abstract