Author： Foscht Thomas III Cesar Maloles Schloffer Judith Chia Swee-Lim Sinha Indrajit "Jay"
Publisher： Emerald Group Publishing Ltd
ISSN： 1747-3616
Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.11, Iss.4, 2010-11, pp. : 264-276
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