Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

Author： George Babu P.   Yaoyuneyong Gallayanee  

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.11, Iss.4, 2010-11, pp. : 291-306

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