Does a web site's country of origin impact equally on young and adult consumers?

Author: Hadjikhani Amjad   Safari Aswo   Thilenius Peter  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.12, Iss.3, 2011-08, pp. : 229-242

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Abstract