Attitudes of school directors towards in-school marketing: an exploratory study

Author： Geuens Maggie   Pelsmacker Patrick De   Mast Gitt  

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.3, Iss.3, 2002-06, pp. : 57-67

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