How family structure affects parent - child communication about consumption

Author: Geuens Maggie   Pelsmacker Patrick De   Mast Gitte  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.4, Iss.2, 2003-03, pp. : 57-62

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Abstract