Sibling effects on preteen children's perceived influence in purchase decisions

Author: Batounis-Ronner Connie   Hunt James B.   Mallalieu Lynnea  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.8, Iss.4, 2007-11, pp. : 231-243

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Abstract