Young Australians' perceptions of mobile phone content and information services:an analysis of the motivations behind usage

Author： O'Doherty Kieran Rao Sally Mackay Marisa Maio

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.8, Iss.4, 2007-11, pp. : 257-268

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