The tweens market and responses to advertising in Denmark and Hong Kong

Author: Andersen Lars P.   Tufle Birgitte   Rasmussen Jeanette   Chan Kara  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.9, Iss.3, 2008-08, pp. : 189-200

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Abstract