Type Rules ：The Designer's Guide to Professional Typography

Publication subTitle ：The Designer's Guide to Professional Typography

Author： Ilene Strizver  

Publisher： John Wiley & Sons Inc‎

Publication year： 2013

E-ISBN: 9781118748695

P-ISBN(Paperback): 9781118454053

P-ISBN(Hardback):  9781118454053

Subject： TS811 Pica.

Language： ENG

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Description

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Chapter

DEDICATION

pp.：  1 – 5

CONTENTS

pp.：  5 – 6

ACKNOWLEDGMENTS

pp.：  6 – 12

PREFACE

pp.：  12 – 13

INTRODUCTION

pp.：  13 – 15

CHAPTER 1: A BRIEF HISTORY OF TYPE

pp.：  15 – 17

CHAPTER 2: FROM METAL TO MAC:

pp.：  17 – 41

CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?

pp.：  41 – 51

CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB

pp.：  51 – 79

CHAPTER 5: FORMATTING YOUR TYPE

pp.：  79 – 123

CHAPTER 6: TYPOGRAPHIC HIERARCHY AND EMPHASIS

pp.：  123 – 151

CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE

pp.：  151 – 175

CHAPTER 8: SPACING CONSIDERATIONS

pp.：  175 – 193

CHAPTER 9: FINESSING YOUR TYPE

pp.：  193 – 211

CHAPTER 10: FIGURES, FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS

pp.：  211 – 229

CHAPTER 11: TYPE ON THE WEB ( AND OTHER DIGITAL FORMATS)

pp.：  229 – 249

CHAPTER 12: TYPE IN MOTION

pp.：  249 – 277

CHAPTER 13: DESIGNING YOUR OWN TYPEFACE

pp.：  277 – 295

GLOSSARY

pp.：  295 – 310

BIBLIOGRAPHY

pp.：  310 – 315

INDEX

pp.：  315 – 317

LastPages

pp.：  317 – 323

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