Author： Rosen Barry Nathan Kaiser H. Fred Baldeck Marianne
Publisher： Society of American Foresters
ISSN： 0015-749X
Source： Forest Science, Vol.35, Iss.3, 1989-09, pp. : 732-744
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
While it is widely assumed that nonindustrial private forest (NIPF) landowners need better information on timber markets, no studies have examined the actual extent, quality, and determinants of NIPF owners' search and decisions. Drawing from the consumer behavior literature on search and decision processes, this paper proposes that because NIPF landowners are nonprofessional marketers, their search and decision processes as sellers may be similar to those they execute as consumers. Based on that theoretical framework, the paper presents the results of a field study of search and usage of market information by NIPF timber marketers in New York state. The study found that owners typically engage in little search and that their harvesting decisions differ greatly from professionally determined norms. The results suggest that future NIPF educational efforts should focus on three objectives: (1) making owners more aware of the returns to better search and decisions, (2) informing owners about the availability, role, and value of alternative sources; and (3) teaching owners how to use that information. For. Sci. 35(3):732-744.
Related content
Access to resources
Recommend
