Understanding and Reaching Family Forest Owners: Lessons from Social Marketing Research

Author: Butler Brett J.   Tyrrell Mary   Feinberg Geoff   VanManen Scott   Wiseman Larry   Wallinger Scott  

Publisher: Society of American Foresters

ISSN: 0022-1201

Source: Journal of Forestry, Vol.105, Iss.7, 2007-10, pp. : 348-357

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Abstract