The Persuasive Power of Design Elements on an E-Commerce Web Site

Author: Winn Wendy   Beck Kati  

Publisher: Society for Technical Communication

ISSN: 0049-3155

Source: Technical Communication, Vol.49, Iss.1, 2002-02, pp. : 17-35

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract