Left isn't always right: placement of pictorial and textual package elements

Author: Otterbring Tobias   Shams Poja   Wästlund Erik   Gustafsson Anders  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.115, Iss.8, 2013-08, pp. : 1211-1225

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Abstract