"What will 'they' think?": Marketing leakage to undesired audiences and the third-person effect

Author: Dahlén Micael   Sjödin Henrik   Thorbjørnsen Helge   Hansen Håvard   Linander Johanna   Thunell Camilla  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.11-12, 2013-11, pp. : 1825-1840

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Abstract