Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector

Author： Gorton Matthew   Angell Robert   White John   Tseng Yu-Shan  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.47, Iss.11-12, 2013-11, pp. : 1931-1953

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