Social identity, electronic word-of-mouth and referrals in social network services

Author: Arenas-Gaitan Jorge   Rondan-Cataluña Francisco Javier   Ramírez-Correa Patricio Esteban  

Publisher: Emerald Group Publishing Ltd

ISSN: 0368-492X

Source: Kybernetes: The International Journal of Systems & Cybernetics, Vol.42, Iss.8, 2013-08, pp. : 1149-1165

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Abstract