Murakami on the bag: Louis Vuitton's decommoditization strategy

Author: Riot Elen   Chamaret Cecile   Rigaud Emmanuelle  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.41, Iss.11-12, 2013-10, pp. : 919-939

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Abstract