Mass personalization in healthcare: insights and future research directions

Author: Chaudhuri Atanu   Lillrank Paul  

Publisher: Emerald Group Publishing Ltd

ISSN: 0972-7981

Source: Journal of Advances in Management Research, Vol.10, Iss.2, 2013-08, pp. : 176-191

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract