Employer branding: employer attractiveness and the use of social media

Author: Sivertzen Anne-Mette   Nilsen Etty Ragnhild   Olafsen Anja H.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.7, 2013-10, pp. : 473-483

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Abstract