Students' demand for smartphones: Structural relationships of product features, brand name, product price and social influence

Author: Suki Norazah Mohd  

Publisher: Emerald Group Publishing Ltd

ISSN: 1065-0741

Source: Campus-Wide Information Systems, Vol.30, Iss.4, 2013-08, pp. : 236-248

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract