Marketing the adventure: utilizing the aspects of risk/fear/thrill to target the youth traveller segment

Author： Schlegelmilch Fabian Ollenburg Claudia

ISSN： 1660-5373

Source： Tourism Review, Vol.68, Iss.3, 2013-08, pp. : 44-54

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Tourists' perceptions of security: the risk-fear paradox

By Mawby R.I.

Tourism Economics, Vol. 6, Iss. 2, 2000-06 ,pp. : 109-121

IP Publishing Ltd

Access to resources Recommend Favorite

Between Risk and Comfort: Representations of Adventure Tourism in Sweden and Switzerland

By Imboden Alain

Scandinavian Journal of Hospitality and Tourism, Vol. 12, Iss. 4, 2012-12 ,pp. : 310-323

Routledge Ltd

Access to resources Recommend Favorite

Frozen Adventure at Risk? A 7-year Follow-up Study of Norwegian Glacier Tourism

By Furunes Trude Mykletun Reidar J.

Scandinavian Journal of Hospitality and Tourism, Vol. 12, Iss. 4, 2012-12 ,pp. : 324-348

Routledge Ltd

Access to resources Recommend Favorite

Managing risk in adventure tourism operations in New Zealand: a review of the legal case history and potential for litigation

By Callander M. Page S.J.

Tourism Management, Vol. 24, Iss. 1, 2003-02 ,pp. : 13-23

Elsevier

Access to resources Recommend Favorite

Pilgrimage through the eyes of the Irish 'Traveller' community

By Griffin Kevin

International Journal of Tourism Policy, Vol. 4, Iss. 2, 2012-09 ,pp. : 157-173

Inderscience Publishers

Access to resources Recommend Favorite