Developing a brand structure pyramid model for travel-related online social networks

Author: Barreda Albert   Nusair Khaldoon   Okumus Fevzi   Bilgihan Anil  

Publisher: Emerald Group Publishing Ltd

ISSN: 1660-5373

Source: Tourism Review, Vol.68, Iss.4, 2013-10, pp. : 49-70

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Abstract