Exploring customer loyalty at bottom of the pyramid in South Asia

Author: Azmat Fara   Samaratunge Ramanie  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-1117

Source: Social Responsibility Journal, Vol.9, Iss.3, 2013-07, pp. : 379-394

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract