Purchasing and Strategy

By Araujo L.   Gadde L-E.   Snehota I.   Tunisini A.  

Journal of Customer Behaviour, Vol. 2, Iss. 3, 2003-12 ,pp. : 291-304

Westburn Publishers Ltd

Access to resources Recommend Favorite

The Age of Strategy: Strategy, Organizations and Society

By Carter Chris  

Business History, Vol. 55, Iss. 7, 2013-10 ,pp. : 1047-1057

Routledge Ltd

Access to resources Recommend Favorite

Communications strategy? Strategy communication? Integrating different perspectives

By Moss Danny   Warnaby Gary  

Journal of Marketing Communications, Vol. 4, Iss. 3, 1998-09 ,pp. : 131-140

Routledge Ltd

Access to resources Recommend Favorite

The product strategy for seasonal products

By Pitta Dennis A.   Scherr Brandon G.  

Journal of Product and Brand Management, Vol. 18, Iss. 2, 2009-04 ,pp. : 152-153

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Orientation - A Strategy for Survival

By Urde Mats  

Journal of Consumer Marketing, Vol. 11, Iss. 3, 1994-03 ,pp. : 18-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite